{"id":2135,"date":"2018-10-14T21:18:44","date_gmt":"2018-10-14T19:18:44","guid":{"rendered":"http:\/\/visitfjallen.se\/?p=2135"},"modified":"2018-10-14T22:38:20","modified_gmt":"2018-10-14T20:38:20","slug":"fjallindex-intresset-for-fjallen-storre-an-for-skargarden","status":"publish","type":"post","link":"https:\/\/visitfjallen.se\/nyheter\/fjallinfo\/fjallindex-intresset-for-fjallen-storre-an-for-skargarden\/","title":{"rendered":"Fj\u00e4llindex: Intresset f\u00f6r fj\u00e4llen st\u00f6rre \u00e4n f\u00f6r sk\u00e4rg\u00e5rden"},"content":{"rendered":"

Visit Fj\u00e4llen har med hj\u00e4lp av omv\u00e4rldsbevakningsf\u00f6retaget Meltwaters analysverktyg och Googles olika onlinetj\u00e4nster tittat p\u00e5 data f\u00f6r att bilda sig en uppfattning av hur intresset f\u00f6r fj\u00e4llen och de tillh\u00f6rande reseanledningarna har utvecklats de senaste \u00e5ren. Kartl\u00e4ggningen har vi valt att kalla Fj\u00e4llindex.\u00a0<\/strong>Syftet \u00e4r att \u00f6ver tid kunna m\u00e4ta utvecklingen och intresset f\u00f6r fj\u00e4llen\u00a0men ocks\u00e5 att f\u00f6lja\u00a0den digitala mognaden hos branschen. 2016 var f\u00f6rsta \u00e5ret unders\u00f6kningen gjordes och nu kan vi presentera siffrorna f\u00f6r 2017.<\/p>\n

N\u00e4r Visit Fj\u00e4llen summerat data fr\u00e5n 2017 och j\u00e4mf\u00f6rt med 2016 ser vi att intresset f\u00f6r den redan starka fj\u00e4llturismen \u00f6kade ytterligare i fjol. I och med \u00e5rets fantastiska vinter l\u00e4r 2018 visa en fortsatt \u00f6kning men det \u00e5terst\u00e5r att se.<\/p>\n

Artiklar om b\u00e5de reseanledningar och resm\u00e5l \u00f6kar<\/strong><\/p>\n

Statistiken visar att 2017 var ett \u00e5r d\u00e5 intresset att skriva om fj\u00e4llen \u00f6kade p\u00e5 bred front. Artiklar om b\u00e5de destinationerna och de popul\u00e4ra reseanledningarna \u00f6kade.<\/p>\n

Antalet artiklar som handlade om fj\u00e4llen \u00f6kade med 7,5% mellan 2016 och 2017. Likas\u00e5 \u00f6kar intresset att skriva om de stora reseanledningarna som h\u00f6r fj\u00e4llsemestern till. Antalet artiklar om fj\u00e4llvandring<\/a> \u00f6kade exempelvis med hela 37%, \u00e4ven antalet artiklar om alpinskid\u00e5kning<\/a> \u00f6kade i fjol men med mer blygsamma 5 procent.<\/p>\n

Precis som i fjol ska vi vara tydliga med att det n\u00f6dv\u00e4ndigtvis inte inneb\u00e4r att intresset hos l\u00e4sarna har \u00f6kat bara f\u00f6r att journalistk\u00e5ren v\u00e4ljer att skriva mer. Men att intresset f\u00f6r fj\u00e4llen \u00e4r stort r\u00e5der det inga tvivel om. Visit fj\u00e4llen valde att \u00e4ven g\u00f6ra en enkel s\u00f6kning p\u00e5 Google Trends f\u00f6r att j\u00e4mf\u00f6ra fj\u00e4llintresset med ett antal andra stora geografiska omr\u00e5den i Sverige och fj\u00e4llen ligger minst sagt bra till \u00e4ven i den j\u00e4mf\u00f6relsen.<\/p>\n

Antalet googlingar p\u00e5 \u201dfj\u00e4llen\u201d de senaste 12 m\u00e5naderna \u00e4r bland annat fler \u00e4n antalet som googlat p\u00e5 \u201dsk\u00e4rg\u00e5rden\u201d och \u201dG\u00f6ta kanal\u201d. Fj\u00e4llen f\u00e5r det d\u00e4remot sv\u00e5rt i konkurrens med \u201dV\u00e4stkusten\u201d d\u00e4r antalet googlingar \u00e4r betydligt fler. Se sk\u00e4rmbild f\u00f6r mer info.<\/p>\n

\"\"<\/p>\n

Unders\u00f6kningen innefattade \u00e4ven j\u00e4mf\u00f6relse av klickpriserna i Google Ads som f\u00e5r ses som en indikation p\u00e5 efterfr\u00e5gan men ocks\u00e5 konkurrensniv\u00e5n hos branschen. Priset f\u00f6r att k\u00f6pa en annons p\u00e5 ordet \u201dfj\u00e4llen\u201d \u00e4r n\u00e4stan dubbelt s\u00e5 h\u00f6gt som ordet \u201dsk\u00e4rg\u00e5rden\u201d.<\/p>\n

Sammanst\u00e4llning av antalet artiklar f\u00f6r\u00a0olika fj\u00e4llaktiviteter<\/strong><\/h3>\n

Antalet artiklar om fj\u00e4llen<\/strong><\/p>\n

2017: 7627
\n2016: 7098
\n2015: 7639
\n2014: 5176
\n2013: 5396<\/p>\n

Antalet artiklar om fj\u00e4llvandring\/fj\u00e4llvandra<\/strong><\/p>\n

2017: 557
\n2016: 406
\n2015: 290<\/p>\n

Antalet artiklar om skid\u00e5kning\/alpinskid\u00e5kning<\/strong><\/p>\n

2017: 5138
\n2016:\u00a04859
\n2015: 4452<\/p>\n

Antalet\u00a0artiklar om sn\u00f6skoter\/skoter\u00e5kning<\/strong><\/p>\n

2017: 1204
\n2016: 1149
\n2015: 1389<\/p>\n

Antalet\u00a0artiklar om l\u00e4ngdskid\u00e5kning\/l\u00e4ngdskidor<\/strong><\/p>\n

2017: 5962
\n2016: 5706
\n2015: 4744<\/p>\n

Antalet\u00a0artiklar om topptur (Ny)<\/strong><\/p>\n

2017: 126
\n2016: 70<\/p>\n

Artiklar om fj\u00e4lldestinationer<\/h2>\n

Antalet artiklar om \u00c5re<\/strong><\/p>\n

2017: 10 894
\n2016: 9485
\n2015: 11557<\/p>\n

Antalet artiklar om S\u00e4len<\/strong><\/p>\n

2017: 8013
\n2016: 7105
\n2015: 5543<\/p>\n

Antalet artiklar om Idre<\/strong><\/p>\n

2017: 3073
\n2016: 2922
\n2015: 1955<\/p>\n

Ny f\u00f6r i \u00e5r: Antalet artiklar om Hemavan T\u00e4rnaby<\/strong><\/p>\n

2017: 2458
\n2016: 2263<\/p>\n

Ny f\u00f6r i \u00e5r: Antalet artiklar om Riksgr\u00e4nsen<\/strong><\/p>\n

2017: 2389
\n2016: 1174<\/p>\n

Antalet artiklar om Vemdalen\/Vemdalsskalet<\/strong><\/p>\n

2017: 1447
\n2016: 1298
\n2015: 1087<\/p>\n

Antalet artiklar om Fun\u00e4sdalen\/fun\u00e4sfj\u00e4llen<\/strong><\/p>\n

2017: 1443
\n2016: 869
\n2015: 955<\/p>\n

Ny f\u00f6r i \u00e5r: Antalet artiklar om Romme<\/strong><\/p>\n

2017: 1254
\n2016: 1200<\/p>\n

Ny f\u00f6r i \u00e5r: Antalet artiklar om Bj\u00f6rkliden<\/strong><\/p>\n

2017: 832
\n2016: 569<\/p>\n

Ny f\u00f6r i \u00e5r: Antalet artiklar om Kungsberget<\/strong><\/p>\n

2017: 481
\n2016: 354<\/p>\n

Ny f\u00f6r i \u00e5r: Antalet artiklar om Storulv\u00e5n<\/strong><\/p>\n

2017: 365
\n2016: 297<\/p>\n

Antalet artiklar om Bran\u00e4s<\/strong><\/p>\n

2017: 337
\n2016: 260
\n2015: 213<\/p>\n

Ny f\u00f6r i \u00e5r: Antalet artiklar om Borgafj\u00e4ll<\/strong><\/p>\n

2017: 312
\n2016: 272<\/p>\n

Antalet artiklar om Kl\u00e4ppen<\/strong><\/p>\n

2017: 274
\n2016: 332
\n2015: 357<\/p>\n

Ny f\u00f6r i \u00e5r: Antalet artiklar om Helags<\/strong><\/p>\n

2017: 159
\n2016: 114<\/p>\n

Antalet artiklar d\u00e4r namnen n\u00e4mns ska endast ses som en indikation och f\u00f6rhoppningsvis som kul l\u00e4sning. Exempelvis \u00e4r vissa av destinationerna ocks\u00e5 namnet p\u00e5 en kommun vilket givetvis \u00e4ndrar f\u00f6ruts\u00e4ttningarna.<\/p>\n

Statistiken \u00e4r inte helt\u00e4ckande men ger en intressant indikation p\u00e5 utvecklingen f\u00f6r svensk fj\u00e4llturism. Unders\u00f6kningen \u00e4r gjord p\u00e5 samma s\u00e4tt f\u00f6r samtliga s\u00f6kord.<\/em><\/p>\n

P\u00e5 visitfj\u00e4llen.se hittar ni alltid intressanta nyheter fr\u00e5n fj\u00e4llen.<\/a><\/p>\n

Boka hotell i fj\u00e4llen.\u00a0<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Visit Fj\u00e4llen har med hj\u00e4lp av omv\u00e4rldsbevakningsf\u00f6retaget Meltwaters analysverktyg och Googles olika onlinetj\u00e4nster tittat p\u00e5 data f\u00f6r att bilda sig en uppfattning av hur intresset f\u00f6r fj\u00e4llen och de tillh\u00f6rande reseanledningarna har utvecklats de senaste \u00e5ren. Kartl\u00e4ggningen har vi valt att kalla Fj\u00e4llindex.\u00a0Syftet \u00e4r att \u00f6ver tid kunna m\u00e4ta utvecklingen och intresset f\u00f6r fj\u00e4llen\u00a0men ocks\u00e5…<\/p>\n","protected":false},"author":293,"featured_media":2136,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[658],"yoast_head":"\nFj\u00e4llindex: Intresset f\u00f6r fj\u00e4llen st\u00f6rre \u00e4n f\u00f6r sk\u00e4rg\u00e5rden - visitfjallen.se<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/visitfjallen.se\/nyheter\/fjallinfo\/fjallindex-intresset-for-fjallen-storre-an-for-skargarden\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fj\u00e4llindex: Intresset f\u00f6r fj\u00e4llen st\u00f6rre \u00e4n f\u00f6r sk\u00e4rg\u00e5rden - 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